How did Broadway find its Gen Z audience

New York – Kimberly Belflower knew

“I literally said to my agent,” I would prefer not to be if she couldn’t use that song, “€” the playwright laughed. She wrote Lord a letter, explaining what the song would say and got its green light.

Starring Sadie Sinie, the stunning game about high schools studying “Crucifixion” while the #Metoo Movement reaches their small town of Georgia, won seven nominations tony, including the best new game – who have focused young stories and attracted audiences to match.

Sam Goldâ, nominated for the best resurrection of a show and led by Kit Connor and Rachel Zegler by Jack Antonoff, drew the latest Broadway ticket purchase record, 18-24-year-old manufacturers, compared to the 3%industry average.

The shows share some DNA: Pop Music (specifically Antonoff’s styles, who also produced â € œGreen Lightâ €), Hollywood Stars with fensed phanus and stories that reflect the complexity of adulthood.

It was very clear that young people found our show because they were doing what the theater was thought to do, “said Gold.

Embracing teenage language poetry

The topics “Proctor Proctor Investigations” will dance around (until they are literally).

Girls are quick to discuss #METHOD – I influence, cross -crucifixion feminism and sexual autonomy. Their conversations, true for the teenage girl, are related to comedy and references to Pop Culture – Taylor Swift, Beyoncã © â € œTwilight, â € and, of course, Lord.

Strasza Final, 19, portraits Beth, a leader who is smart and with good intention-but the friendships and beliefs of which are shocked by the discoveries of the show.

“You have so much empathy and you are so invested in it, but it still has these mistakes and slides that young people often have,” Strasza said, nominated for the best actor presented in a show. Some audiences have given her letters by detailing how Betth helps them to forgive them for how they dealt with similar experiences.

The scenario is written in prose, with frequent breakdowns of lines and rare letters. Director Danya Taymor, nominated for the best direction of a show a year after winning a tone for another Canon Cansic, “Outsidesers,” withdrew at that pace “and as Belflowerâ”

“Key something for the years of teens that is so raw,” Taymor said. â € œone of us can escape it. €

Classic themes, made modern

During his winning production of “an enemy of people,” Ari found himself talking to new actors and theaters about climate change, politics and how “”. Becoming so added technology, ”he said.

This conjugated â € œromeo and Juliet. € Original text â € œ that there is all in terms of what it means to inherit the future that people older than you have created, gold said.

Building the world of this show, with an ensemble under 30, was no different from construction – an enemy of people, located in nineteenth -century Norway, Gold said: see. “€

The fans, the correct gold, were enraged. Ask before the first survey, promoted a preliminary extension. Connor’s word (and video bootleg) making a retreat to kiss Zegler made rounds. The house of the house, the ballad produced by Antonoff sung by Zegler Mid-Show, was released as a single. With the premiere just before the US presidential election, tomorrow’s voters even registered new voters in the lobby.

The audience promised to want to pay: average ticket prices increased about $ 150. The most lottery and lottery tickets drew lines a few hours before the cash register was opened. Weekdo week but one sold.

“The show was originally sold really well because we had a caste calling for a truly specific audience,” said producer Greg Nobile of Seaview Productions. â € œ we continued to see the houses sold because these audiences came, and they were all over the internet talking about how they really felt seeing

Building a Gen Z Theater experience with General Z

Thomas Laub, 28, and Alyah Challelle Scott, 27, began Runyonland Productions for this reason.

“We both felt a lot of disappointment with the industry, and the ways we were boxed by her as students in Michigan who were able to come to New York with savings,” Laub said. Runyonland was launched in 2018 with the premise that the emphasis on young, brave voices would make changes.

This spring, Scott, known for playing whitney at HBOâ â â â â â â â â â â â â â â operated off-broadway in Natalie margolinâ â â € œ all nighter .â € € € € € € € € € € € € €

“I was standing and looking out and seeing the college kids I was playing,” Scott said. â € œAit was like, â € ˜ I respect you so much. I want to make you proud. I want to tell you a story that represents you in a way that does not weaken you or brings you but exalts you.

Production â € œjn ProCor, â € Scott said, gave Runyonland the opportunity to target that audience on a Broadway scale. Belflower held the show with students as part of a Farm College collaboration project. Wasa licensed over 100 times for high school products and college. Production marketing and Broadway impacts are also directed by 20 summer.

The appearances attracted fans with a $ 29 ticket lottery. While average prices increased to over $ 100 last week (still under success is proving Runyonland’s mission, Laub said.

â € œalyah doesn’t believe me I cry at the end every time, ”Laub said. Scott laughs.” I just want to assure you, in the record, that I really cry every time.â € €

Using a cultural catharsis

The latest scene of œjn ProCorâ is a recovery driven by the rabies and the light € .Green. “Catching electricity has been essential for show marketing.

“The withdrawal (in â € ˜romeo + julietâ) is so influential because it is true. It was just like what a teenage boy would do, to say Taymor.” I think when you see the girls in “John Proctor” screaming … it strikes you in a visceral way. “

“In my opinion, the appearance and feeling of that campaign feels different from a traditional theatrical campaign, and feels very closed for a film campaign,” Laub said. The show team actually considered the infiltrating work of the Zeitgeist of their sister industries, specifically studios like Neon and A24.

In May, John Procor is the Zuzar – ended her second € œ Spirit’s week with a spiritual school day. Previous events included a social ice cream – actors served by Van Leeuwen – a silent disco and a forbidden book gift. For those who are not in their school colors, the trade booth offered T -shirts, including a printed with the Walt Whitman channel line told by Sinki: “I contain multiple frickinâ.

Julia Lawrence, 26, designed the shirt after the show team without her Tiktok video recovering their traditional trade in something more like a concert.

â € œënte just so unbelievable to bring General Z to the theater in such a way, especially at a time when theater has never been more important, ”said Lawrence.