In a dish, for $ 550,000.
A Newark, New Jersey real estate broker, withdrew to more than half a million dollars yesterday in a list demanding only $ 1. Colonial style house, Located in a quiet suburban enclave of the city, it was only seven days.
Brendan Dasilva made titles last week when he ranked his three -bed investment property, with two baths on the outskirts of Newark for that much of the pocket change. His plan, as reported by Nj.com, was to let the market decide on a fair price.
“Thankfully, it works very well for us,” Dasilva told the post, saying he received three offers of $ 550,000.
The ambitious sales tactic of Dasilva was more than just a clear trick – the effort was an experiment in markets and marketing.
Although he has never seen a mediator listed a house for $ 1, Dasilva said, he is fully seeing the houses under price for the sake of optics.
“What is happening is to go,” Oh my Lord, this house in New Jersey sold for $ 200,000 on asked, “he said. “Besa to believe.”
So Dasilva bowed in fantasy.
He decided to get a game on his $ 300,000 investment property – in which he poured an additional $ 100,000 in renovation – and give her $ 1 price. Interesting buyers had only seven days to bite. The sale was a packaged auction, without keeping the same connotations of concern and poor.
“Everyone 10 minutes was receiving a call,” Dasilva told the post.
At a time when the bid was closed on Tuesday, Dasilva said he lost the question count.
“We make people literally thinking they could buy for $ 1,” he said. “I’ve got some people calling me saying,” Hey, I have 1 dollars now. I will come. ”
The house offered buyers more than just an exciting gambling. Dasilva’s long -lasting month renovation included a new kitchen with quartz countertops, as well as hand improvements in the bathroom and lead. The house also boasts a finished basement, a displayed porch and a two -cars garage.
When the auction ended on Tuesday, Dasilva said Post had three offers of $ 550,000 at the table. Broker hoped for more than $ 500,000 in his investment, and called him $ 550,000 a “home home” offer.
The Dasilva team in Keller Williams a Metro Group is Newark -based, where the average sale price in May was $ 560,000, according to Redfin.
The winning offer belonged to a Newark family operating a food truck business, one.com reported.
Not all Dasilva’s other agents were a fan of his creatively packaged auction.
“Some people thought it was unethical,” he said. “Some of them thought it was the most delightful thing ever.”
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Image Source : nypost.com