Victoria’s Secret is postponing the release of her quarterly income after a security violation that disrupted internal brand corporate operations and led her to deduct her purchase page for a few days last week.
In a Tuesday’s update, Victoria’s Secret said he first discovered a “security incident that includes his information technology systems” on May 24 – and immediately turned into response protocols “to Main with third -party experts.
Ohio -centered retailer added that it temporarily closed corporate systems and its retail site on May 26 “as a precaution”.
Victoria’s Secret website in the SH.BA remained dark for a few days later, causing prolonged disappointment among buyers.
Did not return to the internet until late Thursday.
While not directly confirmed by Victoria’s Secret, the incident gave birth to signs of an online attack that includes Ransomware.
Analysts note that more and more retail sellers are facing these kinds of attacks today.
Beyond its website, some stores within the shops at Victoria’s Secret name and pink brand sites also closed two to tread.
But on Tuesday, the company said most of these functions had been reset since then.
Victoria’s Secret also said Tuesday that she is still working to fully restore access to its corporate systems, which is why he is delaying his first trimester revenue-mentioning that the process has “prevents employees from entering certain systems and information” needed to complete and release the financial report.
However, the company shared some preliminary results.
For her first quarter of 2025, which ended on May 3, Victoria’s Secret now expects to report $ 1.35 billion on net sales and regulated operating income of $ 32m, exceeding previously instructions.
Analysts surveyed by factset expect sales of about $ 1.33 billion, on average.
Victoria’s Secret did not immediately share a new date for the issuance of its first trimester profits.
Victoria’s Secret claimed that last month’s violation did not affect the results of its first quarter, as the period ended before the violation caused interruption.
But the company said it will continue to “appreciate the full field” of the incident, including costs that may affect future finances.
The “security incident” that affects Victoria’s Secret arrives as more and more companies report violations that disrupt operations and/or expose customer data, especially among retailers.
Some British-Marked & Spencer retail sellers, Harrods and Co-op are all expressed that they have been targeted by internet attacks in recent weeks, for example.
The online attack that struck M&S stopped it from processing online orders and left -wing store shelves, with the company estimating that this will cost 300 million pounds ($ 400 million).
And last month, Adidas announced that it had recently become aware of an “unauthorized external pair” receiving some customer data, consisting of contact information through a third-party customer service provider.
After any online security incident that affects a brand facing consumers, experts warn that it is important for buyers to be vigilant.
Frauders can take advantage of news to promise false promotions through phishing electronic posts, for example, or use sensitive information that may have been compromised.
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