Mark Zuckerberg’s Meta aims to fully automate advertising with him by 2026: Report

Meta platforms aim to allow brands to create and fully aim advertising with its artificial intelligence tools by the end of next year, reported Monday Wall Street Journal, citing people familiar with the issue.

Social media company applications have 3.43 billion active users globally active and its directed tools help create custom advertising changes, image descent and automated video advertising adjustments, making it profitable to advertisers.

A brand can provide an image of the product and a budget, and the one would generate the ad, including the image, the video and the text, and then determined that the target users on Instagram and Facebook with budget suggestions, the report said.

Meta also plans to allow advertisers to personalize ads using it so that users can see different versions of the same advertising, based on factors such as geolocation, according to the report.

The owner of Facebook and Instagram, most of the income of which comes from advertising sales, refer to CEO Mark Zuckerberg’s public remarks for advertising when contacted by Reuters.

Zuckerberg last week stressed that advertisers needed the products of the one who gave “measurable scales” in the future not so far. He added that the company intended to build a one -stop store, where businesses can set goals, share budgets and let the platform handle logistics.

Social media firms such as Snap, Pinterest and Reddit are increasingly investing in him and the machinery learning tools to attack advertisers in an intensely competitive advertising market.

Meta shares increased almost 2%, while shares of the Interpublic group of ad Giant and omnicom Group fell 3%and 4.3%respectively.

Groupe shares as released in France slide 3.8%. The shares listed in the WPP SH.BA, the owner of Groupm, Ogilvy and VM agencies, were down nearly 3%.

Technology firms like Google and Openai have also started video generation and image tools, but their adoption in advertising remains in doubt as traders weigh brand safety concerns, creative control and quality.