YouTube launched a new weekly podcast table on its platform, as the company with all the alphabet enhances competition with Spotify and Apple in the rapid development audio market.
“The Joe Rogan Experience” led the Podcast Graph debut Weekly Top, which lists the US podcast based on Total Watch Time, followed by “Kill Tony” and “Rotten Mango”.
“Kill Tony” is a podcast of live comedy organized by Tony Hinchcliffe. In October, Hinchcliffe faces significant reactions after making controversial remarks at a Donal Trump rally in Madison Square Garden during which he referred to Puerto Rico as a “waste island of waste”.
Other visible podcasts in the table include “48 hours”, a real series of crime by CBS News (No. 4), in great retirement of Shannon Sharpe “Shay Shay” (No. 7), “This Last Weekend” by interpreting the former -MTV “Rules rules”, and Hostin Conservative Sirius “(No. 19).
Two points under Kelly is the “Control of reality with Newsnation’s Ross Coulthart”, according to YouTube estimates.
The new Youtube ranking feature is expected to provide increased visibility podcasters and help viewers find content in the trend, mirror tools already offered by competitive platforms.
According to Edison Research, YouTube already has Suread Spotify and Apple Podcast as the best platform where Americans consume podcast.
The company says podcast generates more than a billion monthly views on the platform.
“YouTube is simply not a place where you release your content from other sources,” Ben Meiselas, co -founder of the progressive political show “The Meidastauch Podcast,” said CNBC.
“We want to focus on making youtube a channel just like people watch cable news.”
Meiselas, whose podcast entered no. 5 on the board, highlighted the economic advantage of the platform, stressing that YouTube offers the best cost rate rates for Mille (CPM)-cost to cost for a thousand impressions-its competitors.
The growth of video podcasts has been one of the 2025 media determinant topics, as platforms compete for advertisers seeking high-committed formats.
Spotify has expanded its own Podcast works. Swedish -based Streamer reported over $ 100 million in global payments for podcasters in the first quarter of this year.
However, Youtube remains the prevailing player in terms of the income of the Creator and the audience scale.
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